The distribution and exhibition of short film

Short films tend to reach a more niche audience as feature film took over back when Hollywood came about, therefore the mainstream audience are drawn to these films and don't really take much notice of short film. this fact makes the distribution and exhibition of short film harder than the distribution of feature films but not impossible.

Short films are exhibited in many ways. From festivals, specific short film channels to Internet sites and short film production companies. A lot of them are exhibited to showcase up and coming directors work, Some are exhibited as commercials for charities, products or political groups publicizing certain views or issues. Others are exhibited as music videos establishing artists showing their acting skills.

The distribution of short films takes place through festivals and exhibitions of these films. these films are also distributed through the Internet with sites such as YouTube, Coffee Shorts, Silver Films and many more. Convergence is also a reason that the distribution of short films is getting simpler. For example with the mobiles merging with the Internet in which users can watch and send these films anywhere at any time. Also with the Xbox and PS3 having the Internet these films can be distributed this way.